![Al Ramadan: How to Be a Category King [Entire Talk]](https://i.ytimg.com/vi/3ZoRktMBN0s/hqdefault.jpg)
Al Ramadan: How to Be a Category King [Entire Talk]
Stanford eCorner
Published at : 17 Sep 2021
Published at : 17 Sep 2021
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Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you’ve framed it.
View more clips and share your comments at http://ecorner.stanford.edu/authorMaterialInfo.html?mid=4226
Al RamadanDave PetersonPlay Bigger Advisors
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