BCM310: Is TikTok the appropriate and effective platform for businesses to do brand marketing?

Assessment 3: Research Project

UOW College Hong Kong/ Community College of City University
BCM 310 Emerging Issues in Media and Communication
Class of 2019-2020
By: Nazia Binuth Aziz (T01)

My Blog: https://naziablogpost.wordpress.com
Assignment 3 Research Project: https://naziablogpost.wordpress.com/assignment-3-research-project/

References:
1. Tiktok. (n.d.). Wikipedia. Retrieved from https://en.m.wikipedia.org/wiki/TikTok

2. 20 TIKTOK STATISTICS MARKETERS NEED TO KNOW: TIKTOK DEMOGRAPHICS & KEY DATA. (2020). MediaKix. Retrieved from https://mediakix.com/blog/top-tik-tok-statistics-demographics/

3. TikTok. (2019, September 14). Tweet from @tiktok_us: Tweet a Chipotle TikTok + #TikTokBurrito + #TikTokContest. [Video]. Twitter. Retrieved from https://twitter.com/tiktok_us/status/1172563149750300677?s=20

4. Buinac, E., & Lundberg, J. (2015). Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media (Dissertation). Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-60072

5. Social Media Examiner. (2020, March 11). TikTok for Business: Who, What, and Why for Marketers. [Video]. YouTube. Retrieved from https://youtu.be/74TBuT7lZSE

6. Xu, L., Yan, X., & Zhang, Z. (2019). Research on the causes of the “Tik Tok” app becoming popular and the existing problems. Journal of Advanced Management Science Vol, 7(2). Retrieved from http://www.joams.com/uploadfile/2019/0613/20190613034911476.pdf

7. Ahlse, J., Nilsson, F., & Sandström, N. (2020). It’s time to TikTok : Exploring Generation Z’s motivations to participate in #Challenges (Dissertation). Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48708


Disclaimer: This video is created for academic purpose.