The power of integration: How Smule uses Adjust to enrich their data
Adjust Video
Published at : 24 Oct 2021
Published at : 24 Oct 2021
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Mobile Spree San Francisco: Andrew Platts, Director of Data Engineering discusses how Smule developed a BI system that allowed them to quantify user behaviour at each step of the funnel. By then linking this behaviour with acquisition data from Adjust (at a user level), Smule was able to link users across channels.
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