A short overview of the Customer Empathy Map, developed by XPLANE. This is a useful tool that can be used to help businesses better understand their customers. An updated version of a video that we published in March 2015.
Optima Training (UK) Limited have used this tool to good effect with a range of clients to improve sales, marketing and product development. To find out more about how Optima Training can assist your organisation visit www.optimatraining.co.uk