What is SEO and How Does it Work? (2021)

In this video, we’ll cover SEO starting with the definition of it being Search Engine Optimization. This is what allows sites like Google, Bing, Yahoo, and Yandex to understand what is on your site and show it to the correct users looking for your content.

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Timestamps
00:00 Intro
01:00 What does SEO mean?
01:40 Example of SEO in Google search results
02:37 Biggest reason SEO is so important
02:58 How Google determines what gets on first page or search results
03:28 Is your site useful to the searcher?
03:57 Two ways to work on SEO for your website
04:07 On-Page SEO
05:07 Off-Page SEO

If you want to learn more about on-page SEO, check out our video here:
https://www.youtube.com/watch?v=R0ETQVW3PbI&list=PLOmYFHk0WYauaS8Y_eS2z2u3h-ae4Q_rI&index=4

Most searches are on Google so we will be focusing on Google mainly in this series. Knowledge graphs will give an idea of the correct information, the people also ask will be for similar queries, and the top three organic results will be the preferred selection for location on Google.

Focusing on ranking, ensuring your content is clear and well organized for your users improves the likelihood that users will remain on your site rather than going back to look for a better answer for their result. This would be a part of on-page SEO where you have a keyword for what you are attempting to cover, alt and title tags as well as descriptions for your images, linking to similar articles on your site that may be useful.

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